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Text Link Ads

As you probably know linkbuilding is a vital part of getting a good position in the search engines. The higher Google PageRank the page has where your link is at, the better rank does your page get which increases your search engine position. Therefore it is better for you to have your link on pages with high Google PageRank. For some this is of course very important, so important that they are willing to pay for it. Therefore, this also means that if you have a page with a good Google PageRank, people will be willing to pay to get their link on your site. You need at least PageRank 4 (out of 10) to make any money from selling text links.

You can choose to sell links yourself or have a text link broker do that for you. If you sell it yourself you will of course get all the money but need to put a lot of effort in the selling. With a broker, you have to give the broker some percentage but on the other hand you save a lot of time.

To know what prices to set for the links you can simply see what kind of prices the broker sells them for. To reach break-even in you selling the links yourself compared to a broker you probably need a site with at least PageRank 6 or 7.

To find different brokers just google “text link broker” and you will get more to choose from than necessary. Good luck!

Online advertising

To get ads on your site, you can either choose text link ads from sites like Google or Yahoo, or you can choose banner ads from various networks.

Text link ads from Google and Yahoo is based on pay-per-click, where you recevie a certain amount for each time a person click on an ad at your site. It is really easy to implement the ads to your site, just register with their service and put the code they provide on your site.

For banner ads you can choose between networks like Casale Media, Tribal Fusion, Advertising.com, Tradedoubler etc. Among these networks the price model can differ some, but the most common one is CPM, which means cost per thousand impressions. If you sign up for these services you can then choose what format on ads you would like and you can also choose among which ads you want to be displayed on your site.

Which one to choose is depending on what kind of information you have on your site. If it is mainly a text based site where people come to find information, you will get a better result with text link ads, since people are more able to click on them. If you have a game site people will most likely not click on text links while playing a game and then you are better off with ads where you get paid per impression.